You are not alone if you now are wondering what comes next. Almost every business owner in America is wrestling with the same question, “How will I reboot my inactive business?
Intent data can be a powerful predictor of which companies are ready to buy. But what is “intent”? And how do marketers rely on intent to make top-funnel decisions? In this article, I’ll explain the concept of intent data and show you how to leverage it for your business.
Smart business owners know that making the right choices can transform their business. But what are the “right” choices during a pandemic? Well, that’s a hard question to answer – but it becomes much easier to answer after you have useful date.
Working from home can be super exciting and new – for about a week. For some, it’s much better than working at the office. For others, it becomes something entirely different – very boring, super repetitive, and even painful. For some it can be pure hell.
Recently, the founding team of a newly funded venture – a Houston-based, infusion therapy clinic – engaged me to help them develop the business and establish a new brand and digital presence. […]
Recently, I was asked by a leading technology client to launch a brand new strategic talent acquisition program so they could expand past their initial wave of employees. […]
I’m super excited to announce that our Talent Acquisition Landscape Study is open and will be updated yearly. […]
One of my clients – a large manufacturing firm, with thousands of employees in multiple offices across the United States and abroad – came to the conclusion […]
Below is my list of entrepreneurial lessons learned the hard way. Some cost me money and others cost me time. All of them cost me something. Here they are in no particular order: […]
A “closed loop” in marketing is created when we launch and track the effectiveness of a marketing campaign and then use the data and information gathered during the exercise to improve the effort the next time. […]
Want to dramatically improve visibility and engagement – and even increase your ability to generate leads? Here’s an approach I like that works very well if used correctly…
Your employer brand is a sum of your company’s image and reputation in the market. It also includes every human association, feeling, and perception combined. […]
Recently, I was asked by a repeat client – a middle-market, professional services firm – to tackle multiple issues related to business structure, branding, […]
In 2012, the team that launched Instagram sold to Facebook for over $1B. It took them only a few short years to achieve this incredible success. Others, like me, are barely able to get their company off the ground in that amount of time. Business is not fair. It can be downright fickle and hard. Read more about How to Keep a Healthy Perspective in Business[…]
After each successful hire, it’s important to share the news with all other candidates at various stages of your candidate […]
Ever wonder what keyword terms or phrases people are using to find specific pages on your website? Let’s look inside your […]
When writing a new blog post, consider building it with a single keyword or keyword phrase in mind. […]
Want to learn how much your company spends (on average) to hire one new employee? It’s easy to calculate cost per hire. The formula goes like this: […]
Imagine yourself walking along and just as you decide to become a circus juggler two clowns approach you with similar jobs […]
Workable recruiting software is affordable, easy-to-use, cloud-based and well designed for the needs of most small businesses […]