Christopher Mengel
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How to Think About Business in the Time of Coronavirus; Plus a Checklist to Reboot Your Business

Posted on 03/29/202003/29/2020 by CRM123

You are not alone if you now are wondering what comes next. Almost every business owner in America is wrestling with the same question, “How will I reboot my inactive business?

[…]

Intent Data Explained; How Marketers Turn Intent Data Into Actionable Insights

Posted on 03/27/202003/27/2020 by CRM123

Intent data can be a powerful predictor of which companies are ready to buy. But what is “intent”? And how do marketers rely on intent to make top-funnel decisions? In this article, I’ll explain the concept of intent data and show you how to leverage it for your business.

[…]

The Marketing Assessment Every Business Owner Needs Right Now

Posted on 03/20/202003/27/2020 by CRM123

Smart business owners know that making the right choices can transform their business. But what are the “right” choices during a pandemic? Well, that’s a hard question to answer – but it becomes much easier to answer after you have useful date.

[…]

Tagged growth engine

Here’s a Formula To Help You Enjoy Work More

Posted on 03/19/202003/27/2020 by CRM123

Working from home can be super exciting and new – for about a week. For some, it’s much better than working at the office. For others, it becomes something entirely different – very boring, super repetitive, and even painful. For some it can be pure hell.

[…]

Launch New Infusion Therapy Clinic + Fractional CMO Service

Posted on 11/05/201903/27/2020 by CRM123

Recently, the founding team of a newly funded venture – a Houston-based, infusion therapy clinic  – engaged me to help them develop the business and establish a new brand and digital presence. […]

strategic talent acquisition program

New Strategic Talent Acquisition Program

Posted on 08/10/201903/22/2020 by CRM123

Recently, I was asked by a leading technology client to launch a brand new strategic talent acquisition program so they could expand past their initial wave of employees. […]

talent acquisition landscape

Talent Acquisition Landscape Study is Underway

Posted on 07/16/201903/22/2020 by CRM123

I’m super excited to announce that our Talent Acquisition Landscape Study is open and will be updated yearly. […]

Talent Attraction Survey Design Project

Posted on 08/09/201803/22/2020 by CRM123

One of my clients – a large manufacturing firm, with thousands of employees in multiple offices across the United States and abroad – came to the conclusion […]

entrepreneurial lessons learned

Entrepreneurial Lessons Learned The Hard Way

Posted on 06/30/201803/22/2020 by CRM123

Below is my list of entrepreneurial lessons learned the hard way. Some cost me money and others cost me time. All of them cost me something. Here they are in no particular order: […]

closed loop marketing

A Word About Channel Investments and Closed Loop Marketing

Posted on 07/30/201701/22/2019 by CRM123

A “closed loop” in marketing is created when we launch and track the effectiveness of a marketing campaign and then use the data and information gathered during the exercise to improve the effort the next time. […]

AIDA content

Content Hack – Use AIDA to Improve Your Content Strategy

Posted on 05/26/201701/22/2019 by CRM123

Want to dramatically improve visibility and engagement – and even increase your ability to generate leads? Here’s an approach I like that works very well if used correctly…

[…]

Tagged talent acquisition

Useful Employer Brand Tips for Chief Marketing Officers

Posted on 03/14/201701/22/2019 by CRM123

Your employer brand is a sum of your company’s image and reputation in the market. It also includes every human association, feeling, and perception combined. […]

Tagged talent acquisition

Recent Interim CMO and Content Marketing Project

Posted on 02/22/201701/22/2019 by CRM123

Recently, I was asked by a repeat client – a middle-market, professional services firm – to tackle multiple issues related to business structure, branding, […]

How to Keep a Healthy Perspective in Business

Posted on 01/28/201701/22/2019 by CRM123

In 2012, the team that launched Instagram sold to Facebook for over $1B. It took them only a few short years to achieve this incredible success. Others, like me, are barely able to get their company off the ground in that amount of time. Business is not fair. It can be downright fickle and hard. Read more about How to Keep a Healthy Perspective in Business[…]

How to Close the Job Opening After the New Hire

Posted on 12/27/201601/22/2019 by CRM123

After each successful hire, it’s important to share the news with all other candidates at various stages of your candidate […]

Tagged talent acquisition

How to Unlock Not Provided Results in Google Analytics

Posted on 11/20/201601/22/2019 by CRM123

Ever wonder what keyword terms or phrases people are using to find specific pages on your website? Let’s look inside your […]

Tagged growth engine

A Quick Tip on Link Building For Your Business Blog

Posted on 10/19/201605/26/2017 by CRM123

When writing a new blog post, consider building it with a single keyword or keyword phrase in mind. […]

Tagged growth engine

How to Calculate Cost Per Hire Inside Your Business

Posted on 09/15/201609/29/2016 by CRM123

Want to learn how much your company spends (on average) to hire one new employee? It’s easy to calculate cost per hire. The formula goes like this: […]

Tagged talent acquisition

Why Storytelling is Critical to Talent Acquisition

Posted on 08/30/201609/28/2016 by CRM123

Imagine yourself walking along and just as you decide to become a circus juggler two clowns approach you with similar jobs […]

Tagged talent acquisition

How to Set Up Workable Recruiting Software

Posted on 07/13/201605/26/2017 by CRM123

Workable recruiting software is affordable, easy-to-use, cloud-based and well designed for the needs of most small businesses […]

Tagged talent acquisition

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Recent Posts

  • How to Think About Business in the Time of Coronavirus; Plus a Checklist to Reboot Your Business
  • Intent Data Explained; How Marketers Turn Intent Data Into Actionable Insights
  • The Marketing Assessment Every Business Owner Needs Right Now

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  • 571-244-6447

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