Launch New Infusion Therapy Clinic + Interim CMO
Recently, the founding team of a newly funded venture – a Houston-based, infusion therapy clinic – engaged me to help them develop the business and establish a new brand and digital presence. […]
New Strategic Talent Acquisition Program
Recently, I was asked by a leading technology client to launch a brand new strategic talent acquisition program so they could expand past their initial wave of employees. […]
2018 Talent Acquisition Landscape Study is Underway
I’m super excited to announce that our 2018 Talent Acquisition Landscape Study has begun. Launched on November 7th, it will run through December 31, 2018. […]
Recent Talent Attraction Survey Design Project
One of my clients – a large manufacturing firm, with thousands of employees in multiple offices across the United States and abroad – came to the conclusion […]
A Word About Channel Investments and Closed Loop Marketing
A “closed loop” in marketing is created when we launch and track the effectiveness of a marketing campaign and then use the data and information gathered during the exercise to improve the effort the next time. […]
Entrepreneurial Lessons Learned The Hard Way
Below is my list of entrepreneurial lessons learned the hard way. Some cost me money and others cost me time. All of them cost me something. Here they are in no particular order: […]
Content Hack – Use AIDA to Improve Your Content Strategy
Want to dramatically improve visibility and engagement – and even increase your ability to generate leads? Here’s an approach I like that works very well if used correctly…
The Marketing Assessment Every Business Owner Needs
Most business owners know the right kind of marketing can help to grow their business. But what’s the right kind of marketing? To find out, begin with a marketing assessment.
Useful Employer Brand Tips for Chief Marketing Officers
Your employer brand is a sum of your company’s image and reputation in the market. It also includes every human association, feeling, and perception combined. […]
Recent Interim CMO and Content Marketing Project
Recently, I was asked by a repeat client – a middle-market, professional services firm – to tackle multiple issues related to business structure, branding, […]
How to Keep a Healthy Perspective in Business
In 2012, the team that launched Instagram sold to Facebook for over $1B. It took them only a few short years to achieve this incredible success. Others, like me, are barely able to get their company off the ground in that amount of time. Business is not fair. It can be downright fickle and hard. Read more about How to Keep a Healthy Perspective in Business[…]
How to Close the Job Opening After the New Hire
After each successful hire, it’s important to share the news with all other candidates at various stages of your candidate […]
How to Unlock Not Provided Results in Google Analytics
Ever wonder what keyword terms or phrases people are using to find specific pages on your website? Let’s look inside your […]
A Quick Tip on Link Building For Your Business Blog
When writing a new blog post, consider building it with a single keyword or keyword phrase in mind. […]
How to Calculate Cost Per Hire Inside Your Business
Want to learn how much your company spends (on average) to hire one new employee? It’s easy to calculate cost per hire. The formula goes like this: […]
Why Storytelling is Critical to Talent Acquisition
Imagine yourself walking along and just as you decide to become a circus juggler two clowns approach you with similar jobs […]
How to Set Up Workable Recruiting Software
Workable recruiting software is affordable, easy-to-use, cloud-based and well designed for the needs of most small businesses […]
How to do Keyword Research to Improve Search Results
Ever wonder what keyword terms or phrases people are using to find specific pages on your website? Let’s look inside your […]
5 Steps to Improve Your CEO Leadership Skills
Are you a CEO leader and struggling to make a positive impact inside your organization? Read these five steps and take a few […]
A Quick Tool Tip on How to Set Business Call to Actions
The way you set your business call to actions (CTAs) – and the tools you use – can have a huge impact […]