Recently, the founding team of a newly funded venture – an infusion therapy clinic – engaged me to help launch the business and establish a new brand and digital presence.
I advised the team across digital best practices, corporate and marketing strategy, and go-to-market approach – and then worked with them to launch a new website (on WP), corporate brand, services content, blog, call to actions, and more. Their new website was up and running within a few weeks, allowing them to pivot and quickly begin to promote the business and attract consumers.
The work was done in a completely transparent manner. We began the project with a set of discovery sessions and advisory support sessions to help the core team structure a solid foundation and approach. During our time together, we collaborated through ad-hoc breakout sessions, check-ins, and support via phone, text, and email. I set up a shared Google Drive folder with useful resources, programs, and processes – for current/future work across marketing strategy, SEO, content, branding, go-to-marketing, competitive analysis, tech/tools comparisons and best practices, and more. Working in this way established a marketing “container” for everything we did, set up a structure for the department, and gave us a way to effectively collaborate across strategy docs, branding exercises, content, new processes, and more.
After the successful delivery of “phase one” work, we changed the relationship over to a retainer-based, interim CMO one – this became “phase two” – where I continued to advise them across marketing, sales, and operations and also continued to work behind the scenes to integrate related technologies, build up SEO, expand content marketing, set up social media, and implement a popular CRM and scaleable lead generation program to deliver online leads to sales, and so on.
How Others Engage Me:
As Interim Executive
Need someone to step in as an interim C-Suite executive? A typical interim assignment lasts 3-9 months and can be used to fill a critical gap while you look for a suitable replacement… Continue reading
As Project Consultant
Have an idea but need to see if it has legs? Want to build up or improve a new business, practice group, department or new digital presence? I can support your strategic consulting needs and work with you on a project by project basis…Continue reading
As Part-time / Temporary
Need specialized skills and knowledge for a temporary period of time? Looking for a fresh perspective to help with strategic planning and cultural transformation? Or maybe you need to fill a vacant executive position while you do the search…Continue reading
See Why Hire Me
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