Why Hire Me

NOTE: If you’re wondering how best to approach me, make sure you know more about me to contextualize your message. You can also see my profile and connect with me on LinkedIn, follow me on Twitter or subscribe to my posts.

Here’s how I can serve your firm:

Executives and CEOs in emerging and mid-size companies engage me to help them clarify issues, get unstuck and solve their most critical problems. I can help to grow your business and improve enterprise value by working with you to:

  • Ideation and Vision – I’ll help you think up the right new idea to make a better product, service, technology, customer experience or business model.
  • Strategy and Roadmaps – I’ll help you design a strategic roadmap to achieve your goals and allocate resources to respond to opportunities and threats.
  • Business Processes – I’ll help you build new programs or and improve efficiencies in your existing business across marketing, talent acquisition, and operations.
  • Technologies and Tools – I’ll help you set up whole new technologies, frameworks, platforms, and tools to improve experiences and conversion rates.
  • Talent Acquisition – I’ll help you improve your ability to attract, engage and hire talented people and build up a more strategic approach to talent acquisition.
  • Corporate Development – I’ll help you fix an existing operation or help you to deliver a new practice group or branch office or new businesses.

Here’s what I bring to your firm:

  • the right strategy and tactical experience with a proven track record.
  • a fresh perspective and new approaches with optics to identify the right problem.
  • the art and science of business and ability to implement solutions.
  • lots of best practices and knowledge across industries and functions.
  • real hands-on experience as an operator who has “been there done that”.
  • deep and wide skills to improve outcomes across multiple fronts.
  • the ability to lead and manage people, and generate enthusiasm and action.


  • activate employer brands and employer value propositions
  • create employer brand stories and compelling narratives
  • implement or manage complex talent consulting projects
  • get talent marketing (Marketing for HR) to work as it should
  • build up new talent pipelines and sourcing engines
  • research, analyze and translate talent data into insights
  • evaluate, choose and implement best-practice talent solutions

Note: All of the talent acquisition work I do is through my latest venture, TalentSum.


  • activate entirely new initiatives or business ventures
  • develop and set new business strategies
  • identify new business opportunities for growth
  • activate strong brands and value propositions
  • create brand stories and compelling narratives
  • implement or manage complex consulting projects
  • get marketing to work as it should
  • build up new content marketing engines
  • build up new lead management systems
  • research, analyze and translate customer data into insights
  • design new approaches to create network-effect advantage
  • uncover untapped opportunity, partnerships, talents
  • evaluate, choose and implement best-practice marketing solutions


  • reboot processes, technologies or entire systems
  • reboot entire businesses, departments or functions
  • rethink entire businesses; disrupt to compete
  • speed up organizational and cultural change
  • enter an interim role as stop-gap solution
  • reboot the marketing department
  • reset brands across sites, content, technology and social
  • set new goals, vision, mission and strategies
  • gather insights to shape culture, brands and value propositions

How Others Engage Me:


As Interim VP / Fractional CMO

Need someone to step in to head up your marketing efforts? A typical interim assignment lasts 3-9 months. Fractional can be as short or as long as necessary. Both can be used to fill a critical gap while you look for a suitable replacement… Continue reading

As Project Consultant

Have an idea but need to see if it has legs? Want to build up or improve a new business, practice group, department or new digital presence? I can support your strategic consulting needs and work with you on a project by project basis…Continue reading

As Part-time / Temporary

Need specialized skills and knowledge for a temporary period of time? Looking for a fresh perspective to help with strategic planning and cultural transformation? Or maybe you need to fill a vacant executive position while you do the search…Continue reading

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