Why Storytelling is Critical to Talent Acquisition

Imagine yourself walking along and just as you decide to become a circus juggler two clowns approach you with similar jobs at different circuses. One clown tells you their job is open because another juggler dropped the ball.

The other clown shares a story about how their circus was started over 75 years ago and now employs over 500 employees. She tells you about a recent gig they did for the Queen of England and that the entire team is starting to prepare “Smilapalooza”, their third annual around-the-world tour for kids.

Just before leaving, this same clown adds: “We’re looking for someone like you and I believe you would be a great addition to our juggling team and a real asset to the circus. Our mission is to make the whole world smile.”

Which job would you want to take? I’d take the second every time.


CHRISTOPHER MENGEL brings over 20 years of insights to business owners and talent leaders inside emerging technology and professional services firms to implement new initiatives, develop new strategies for growth, carry out organizational and cultural change, manage complex projects, and fill business-critical roles. Have a challenge you want to solve? Connect with him on LinkedIn and Twitter and subscribe to his posts or contact him.