How I Add Value
We'll talk or meet to discuss your strategy and goals. Within 1-3 days, I'll share a few actionable insights to use even if we decide not to work together. Isn't free wonderful?
If we choose to engage, I'll submit a one page proposal. But if what you have is still in ideation form, or includes many unknowns, l'll probably want to start with a brief assessment.
With every assessment I include a brief Statement of Work (SOW). And at your request, I can also deliver a strategic roadmap and related documentation. You'll be ready to act.
At this point, you'll be well-positioned to shop the project out in the market - or have me do the work. Like this approach? Click "Start a Conversation" below to initiate a free consultation.
Someone once said we're only as good as our last gig. Want to see mine?
Recent Blog Posts
You are not alone if you now are wondering what comes next. Almost every business owner in America is wrestling with the same question, “How will I reboot my inactive business?
Intent data can be a powerful predictor of which companies are ready to buy. But what is “intent”? And how do marketers rely on intent to make top-funnel decisions? In this article, I’ll explain the concept of intent data and show you how to leverage it for your business.
Smart business owners know that making the right choices can transform their business. But what are the “right” choices during a pandemic? Well, that’s a hard question to answer – but it becomes much easier to answer after you have useful date.
Working from home can be super exciting and new – for about a week. For some, it’s much better than working at the office. For others, it becomes something entirely different – very boring, super repetitive, and even painful. For some it can be pure hell.
Recently, the founding team of a newly funded venture – a Houston-based, infusion therapy clinic – engaged me to help them develop the business and establish a new brand and digital presence. Read more about Launch New Infusion Therapy Clinic + Fractional CMO Service
Recently, I was asked by a leading technology client to launch a brand new strategic talent acquisition program so they could expand past their initial wave of employees. Read more about New Strategic Talent Acquisition Program
I’m super excited to announce that our Talent Acquisition Landscape Study is open and will be updated yearly. Read more about Talent Acquisition Landscape Study is Underway
One of my clients – a large manufacturing firm, with thousands of employees in multiple offices across the United States and abroad – came to the conclusion Read more about Talent Attraction Survey Design Project
Below is my list of entrepreneurial lessons learned the hard way. Some cost me money and others cost me time. All of them cost me something. Here they are in no particular order: Read more about Entrepreneurial Lessons Learned The Hard Way
A “closed loop” in marketing is created when we launch and track the effectiveness of a marketing campaign and then use the data and information gathered during the exercise to improve the effort the next time. Read more about A Word About Channel Investments and Closed Loop Marketing
Want to dramatically improve visibility and engagement – and even increase your ability to generate leads? Here’s an approach I like that works very well if used correctly…
Your employer brand is a sum of your company’s image and reputation in the market. It also includes every human association, feeling, and perception combined. Read more about Useful Employer Brand Tips for Chief Marketing Officers
Recently, I was asked by a repeat client – a middle-market, professional services firm – to tackle multiple issues related to business structure, branding, Read more about Recent Interim CMO and Content Marketing Project
In 2012, the team that launched Instagram sold to Facebook for over $1B. It took them only a few short years to achieve this incredible success. Others, like me, are barely able to get their company off the ground in that amount of time. Business is not fair. It can be downright fickle and hard. Read more about How to Keep a Healthy Perspective in Business[…]
After each successful hire, it’s important to share the news with all other candidates at various stages of your candidate Read more about How to Close the Job Opening After the New Hire
Ever wonder what keyword terms or phrases people are using to find specific pages on your website? Let’s look inside your Read more about How to Unlock Not Provided Results in Google Analytics
When writing a new blog post, consider building it with a single keyword or keyword phrase in mind. Read more about A Quick Tip on Link Building For Your Business Blog
Want to learn how much your company spends (on average) to hire one new employee? It’s easy to calculate cost per hire. The formula goes like this: Read more about How to Calculate Cost Per Hire Inside Your Business
Imagine yourself walking along and just as you decide to become a circus juggler two clowns approach you with similar jobs Read more about Why Storytelling is Critical to Talent Acquisition
Workable recruiting software is affordable, easy-to-use, cloud-based and well designed for the needs of most small businesses Read more about How to Set Up Workable Recruiting Software