How I Add Value
Talent Acquisition
I’ll help you excel at talent attraction and recruitment. Then, together we’ll get the right people on board.
Strategy & Marketing
I’ll help you set marketing right or launch a new business. Then, together we’ll grow the business.
Business Turnarounds
I’ll help you diagnose the real issues holding back your business. Then, together we’ll reset and adapt to new realities.
We'll talk or meet to discuss your strategy and goals. Within 1-3 days, I'll share a few actionable insights to use even if we decide not to work together. Isn't free wonderful?
If we choose to engage, I'll submit a one page proposal. But if what you have is still in ideation form, or includes many unknowns, l'll probably want to start with a brief assessment.
With every assessment I include a brief Statement of Work (SOW). And at your request, I can also deliver a strategic roadmap and related documentation. You'll be ready to act.
At this point, you'll be well-positioned to shop the project out in the market - or have me do the work. Like this approach? Click "Start a Conversation" below to initiate a free consultation.
About Me
Christopher Mengel
Someone once said we're only as good as our last gig. Want to see mine?
Recent Blog Posts
How to Think About Business in the Time of Coronavirus; Plus a Checklist to Reboot Your Business
You are not alone if you now are wondering what comes next. Almost every business owner in America is wrestling with the same question, “How will I reboot my inactive business?
Intent Data Explained; How Marketers Turn Intent Data Into Actionable Insights
Intent data can be a powerful predictor of which companies are ready to buy. But what is “intent”? And how do marketers rely on intent to make top-funnel decisions? In this article, I’ll explain the concept of intent data and show you how to leverage it for your business.
Read more about Intent Data Explained; How Marketers Turn Intent Data Into Actionable Insights
The Marketing Assessment Every Business Owner Needs Right Now
Smart business owners know that making the right choices can transform their business. But what are the “right” choices during a pandemic? Well, that’s a hard question to answer – but it becomes much easier to answer after you have useful date.
Read more about The Marketing Assessment Every Business Owner Needs Right Now
Here’s a Formula To Help You Enjoy Work More
Working from home can be super exciting and new – for about a week. For some, it’s much better than working at the office. For others, it becomes something entirely different – very boring, super repetitive, and even painful. For some it can be pure hell.
Read more about Here’s a Formula To Help You Enjoy Work More
Launch New Infusion Therapy Clinic + Fractional CMO Service
Recently, the founding team of a newly funded venture – a Houston-based, infusion therapy clinic – engaged me to help them develop the business and establish a new brand and digital presence. Read more about Launch New Infusion Therapy Clinic + Fractional CMO Service
New Strategic Talent Acquisition Program
Recently, I was asked by a leading technology client to launch a brand new strategic talent acquisition program so they could expand past their initial wave of employees. Read more about New Strategic Talent Acquisition Program
Talent Acquisition Landscape Study is Underway
I’m super excited to announce that our Talent Acquisition Landscape Study is open and will be updated yearly. Read more about Talent Acquisition Landscape Study is Underway
Talent Attraction Survey Design Project
One of my clients – a large manufacturing firm, with thousands of employees in multiple offices across the United States and abroad – came to the conclusion Read more about Talent Attraction Survey Design Project
Entrepreneurial Lessons Learned The Hard Way
Below is my list of entrepreneurial lessons learned the hard way. Some cost me money and others cost me time. All of them cost me something. Here they are in no particular order: Read more about Entrepreneurial Lessons Learned The Hard Way
A Word About Channel Investments and Closed Loop Marketing
A “closed loop” in marketing is created when we launch and track the effectiveness of a marketing campaign and then use the data and information gathered during the exercise to improve the effort the next time. Read more about A Word About Channel Investments and Closed Loop Marketing
Content Hack – Use AIDA to Improve Your Content Strategy
Want to dramatically improve visibility and engagement – and even increase your ability to generate leads? Here’s an approach I like that works very well if used correctly…
Read more about Content Hack – Use AIDA to Improve Your Content Strategy
Useful Employer Brand Tips for Chief Marketing Officers
Your employer brand is a sum of your company’s image and reputation in the market. It also includes every human association, feeling, and perception combined. Read more about Useful Employer Brand Tips for Chief Marketing Officers
Recent Interim CMO and Content Marketing Project
Recently, I was asked by a repeat client – a middle-market, professional services firm – to tackle multiple issues related to business structure, branding, Read more about Recent Interim CMO and Content Marketing Project
How to Keep a Healthy Perspective in Business
In 2012, the team that launched Instagram sold to Facebook for over $1B. It took them only a few short years to achieve this incredible success. Others, like me, are barely able to get their company off the ground in that amount of time. Business is not fair. It can be downright fickle and hard. Read more about How to Keep a Healthy Perspective in Business[…]
How to Close the Job Opening After the New Hire
After each successful hire, it’s important to share the news with all other candidates at various stages of your candidate Read more about How to Close the Job Opening After the New Hire
How to Unlock Not Provided Results in Google Analytics
Ever wonder what keyword terms or phrases people are using to find specific pages on your website? Let’s look inside your Read more about How to Unlock Not Provided Results in Google Analytics
A Quick Tip on Link Building For Your Business Blog
When writing a new blog post, consider building it with a single keyword or keyword phrase in mind. Read more about A Quick Tip on Link Building For Your Business Blog
How to Calculate Cost Per Hire Inside Your Business
Want to learn how much your company spends (on average) to hire one new employee? It’s easy to calculate cost per hire. The formula goes like this: Read more about How to Calculate Cost Per Hire Inside Your Business
Why Storytelling is Critical to Talent Acquisition
Imagine yourself walking along and just as you decide to become a circus juggler two clowns approach you with similar jobs Read more about Why Storytelling is Critical to Talent Acquisition
How to Set Up Workable Recruiting Software
Workable recruiting software is affordable, easy-to-use, cloud-based and well designed for the needs of most small businesses Read more about How to Set Up Workable Recruiting Software