How Atelic Work Outshines Telic Tasks

In talent acquisition, effectively blending telic (goal-oriented) and atelic (inherently enjoyable) activities can greatly enhance job satisfaction and organizational success. Central to this is the concept of employer branding, which should be viewed as an atelic activity - a continuous, engaging process of storytelling and culture sharing, rather than just a task with an end goal.

The work involved in building a strong employer brand, such as researching to discover what makes your organization unique, creating and refining content that communicates these values, and strategizing how to share this content with the world, can be immensely satisfying. These atelic activities, focusing on the journey rather than the destination, offer ongoing fulfillment and are essential for a compelling employer brand that resonates both internally and externally.

Philosophers like Massimo Pigliucci and Kieran Setiya emphasize the importance of atelic activities for lasting satisfaction. Pigliucci suggests that such activities provide endless renewal and meaning, unlike the short-lived utility of telic tasks​​. Setiya, in his work "Midlife: A Philosophical Guide," echoes this sentiment, advising to find joy in the process of everyday tasks, even those that are goal-oriented​​.

By recognizing the atelic nature of building an employer brand, talent leaders can find deeper meaning in their work, leading to a more engaged team and a stronger, more authentic organizational culture. This approach not only improves job satisfaction but also enhances the organization's ability to attract and retain talent aligned with its core values.